PDF:portfolio.dcdomain.org/files/HTC_Isotainer_DC.pdf

blog.dcdomain.org/2009/02/htc-isotainers-showroom-strateg...

I began this side project last fall to expose myself to the little heard of discipline called Environments Design. It was also a helpful project to get myself reacquainted with AutoCAD, 3DSMax, SketchUp (started using the software in its earliest stages) and Form-Z (yeah I know!) but ended up working most of the time in Illustrator.

Since placing it on the backburner, I figured I might as well upload it and see if any others wanted to work off it or offer feedback. The fact that Microsoft is looking into opening retail space also made this little project a little more timely and relevant. And with the Mobile World Congress coming up tomorrow in Barcelona, it looks as though mobile internet growth is hitting its stride and with it comes HTC (who has always focused on smartphones) and their partners, Microsoft and Google.

HTC is an amazing company with the right history. I covered my love affair with the company in a previous post so I won't bother repeating anything here. HTC totally has the right strategy. Develop an awesome product, and it'll sell itself. Right" style="margin:5px; float:left" alt="HTC Isotainer (Pop-up showroom> retail store component)">htc isotainer touch diamond fuze windows mobile winmo